what is EMAil marketing?

As the name implies, email marketing is the process of gaining customers or loyal followers through the art of well-written emails. Depending on the product or service you're offering, it's common for people to be hesitant about wanting to spend money with you until they get to "know" you a little better. There are simply too many scams and too many other tempting offers out there competing for your audience's attention. 

The best way to gain someone's trust is to build a relationship over time; and the best way to do that, in online marketing, is through an email series. However, your emails have to be written very carefully; they must convey your (or your company's) personality, build a relationship, show the features of what you're offering, and do it without scaring them away or turning them off. Email marketing is a lot like dating; you have to be very strategic and walk a fine line between being intriguing, engaging, and not too pushy!